The gold buying consumer culture of Indian women: qualitative responses



Download 66.37 Kb.
Page1/10
Date03.04.2018
Size66.37 Kb.
  1   2   3   4   5   6   7   8   9   10

Shopping for gold! A Ritual Experience

Huma Tariq, Donelda S. McKechnie, Jim Grant, Janice Phillips


American University of Sharjah, United Arab Emirates


Abstract
Possessing gold is firmly embedded in Indian customs and traditions although little academic attention has been paid to its significance within the consumer culture. This paper relates the gold-buying (shopping) activities described by seven expatriate Indian women in semi-structured interviews. They describe when, why and how they undertake the activities surrounding gold shopping. The findings position gold as an artifact and characterize gold-buying activities as a ritual. This research is set in the City of Gold, Dubai, United Arab Emirates. Quantitative data collection followed this qualitative phase in part two of the study.

Introduction
Possessing gold is firmly embedded in Indian customs and traditions (Dempster, 2006) although little academic attention has been paid to its significance within the consumer culture. Initial interest in this study developed from observing gold-buying activities in the Dubai Gold Souk after being introduced to the intricacies of supplying, manufacturing and retailing gold to Indian consumers (Siroya et al, 2005). Thus, the research began with questions whether Indians have distinctive consumer [culture] actions when buying gold. The study narrowed to the question ‘have gold-buying activities become ritualized in the Indian consumer culture?’ Three propositions frame the project: (1) when Indian women purchase gold, (2) why they buy and (3) how – described by actions and behaviours - they buy. This paper reports on the qualitative phase which involved in-depth interviews with seven women. Quantitative data was collected in part two of the study.



Share with your friends:
  1   2   3   4   5   6   7   8   9   10


The database is protected by copyright ©psyessay.org 2017
send message

    Main page
mental health
health sciences
gandhi university
Rajiv gandhi
Chapter introduction
multiple choice
research methods
south africa
language acquisition
Relationship between
qualitative research
literature review
Curriculum vitae
early childhood
relationship between
Masaryk university
nervous system
Course title
young people
Multiple choice
bangalore karnataka
state university
Original article
academic performance
essay plans
social psychology
psychology chapter
Front matter
United states
Research proposal
sciences bangalore
Mental health
compassion publications
workplace bullying
publications sorted
comparative study
chapter outline
mental illness
Course outline
decision making
sciences karnataka
working memory
Literature review
clinical psychology
college students
systematic review
problem solving
research proposal
human rights
Learning objectives
karnataka proforma