Social Psychology [Rai Foundation Final]

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Social Psychology


Credits: 4

The field of social psychology
Social psychology – a working definition; social psychology focuses on the behaviour of individuals; Research methods in social psychology. Behaviour and Attitudes: Attitude formation, Attitude measurement, attitude change - theory of cognitive dissonance.
Classic studies - Sherif’s studies of norm formation Asch’s studies of group pressure, Milgram’s obedience experiment, Interpersonal Attraction & Altruism : A simple theory of attraction, linking : proximity, physical attractiveness, similarity vs complementarity, determinants of attraction and altruism, sociometry,
Communication: Process - Channels - Types – Barriers to communication - Communication and interpersonal behaviour.

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