Social Marketing and the Meaning of Cool

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Social Marketing and the Meaning of Cool

Authors: Sara Bird M.A. and Professor Alan Tapp Ph.D.
Contact: Sara Bird

University of the West of England

Coldharbour Lane


BS16 1QY

Sara Bird is currently undertaking a Ph.D. in social marketing and physical activity. She also works on behalf of the National Social Marketing Centre as a consultant for social marketing projects, having previously worked as an Account Director at McCann-Erickson and other agencies.
Professor Alan Tapp has a particular interest in social marketing associated with the promotion of sport, however also works closely with the National Social Marketing Centre on a number of projects. He also has extensive experience in database marketing in the commercial world and is the author of a text on the subject.

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