Six Minute Summary of Switch



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Switch: How to Change Things When Change Is Hard
Listen in as coauthor Chip Heath explains why some attempts to change are more successful than others. Listen to comprehensive interview with the author at http://experiencelife.com/audio/switch-how-to- change-things-when-change-is-hard/
Or Read Six-Minute Summary of Switch
Switch: How To Change Things
When Change Is Hard
If you are in the role of a change agent this book is your
manual. Up to this point, the bible for organizational change has been John P. Kotter’s book
Leading Change
published by the Harvard Business School. Based on his article Eight Reasons Why Transformation Efforts Fail,
Kotter outlines (not surprisingly) an eight stage process for changing a culture
1. Establish a sense of urgency.
2. Create the guiding coalition.
3. Developing a vision and strategy.
4. Communicating the change vision.
5. Empowering employees for broad based action.
6. Generating short term wins.
7. Consolidating gains and producing more change.
8. Anchoring new approaches in the culture. I have found it quite valuable in the past to challenge a leadership team to assess their own efforts against these factors, then listen to what the next level down has to say. There is always a large gap – what the leaders THINK they are saying clearly is much more muddled to the listeners. Chip and Dan Heath take things down another couple of levels. They deal with the psychology – what goes on between our ears, and their process maps very well back to Kotter’s – as a much more explicit how to This book summary and review of Switch How To Change Things When Change Is Hard was prepared by Jennifer Marie Duplantis while a Business of Administration student in the College of Business at Southeastern Louisiana University. On this topic



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