Self-regulation in advertising



Download 166.95 Kb.
Page1/35
Date24.12.2017
Size166.95 Kb.
  1   2   3   4   5   6   7   8   9   ...   35

Analysis of market circumstances where industry
self-regulation is likely to be most and least effective



SELF-REGULATION IN ADVERTISING

3.1 INTRODUCTION


Advertising’ involves the dissemination of information about an organisation, product, service, or idea through the mass media (eg television, radio, newspapers, magazines, billboards etc) by a particular sponsor (the advertiser).

A key feature of advertising is that the advertiser does not communicate directly with the customer. Rather, the advertiser communicates via the mass media. Typically, this means that:

  • the information is provided not only to potential consumers of the product, but also other sections of the community that may have no interest in the product; and

  • there is no opportunity for immediate feedback from the consumer.

This distinguishes advertising from ‘direct marketing’ which involves greater targeting of potential consumers, and approaching those potential consumers directly to generate an expression of interest or a sale. This provides an opportunity for suppliers to obtain direct feedback from individual consumers on the nature of their preferences. Direct marketing is discussed further in Chapter 4.



Share with your friends:
  1   2   3   4   5   6   7   8   9   ...   35


The database is protected by copyright ©psyessay.org 2017
send message

    Main page
mental health
health sciences
gandhi university
Rajiv gandhi
Chapter introduction
multiple choice
research methods
south africa
language acquisition
Relationship between
qualitative research
literature review
Curriculum vitae
early childhood
relationship between
Masaryk university
nervous system
Course title
young people
Multiple choice
bangalore karnataka
state university
Original article
academic performance
essay plans
social psychology
psychology chapter
Front matter
United states
Research proposal
sciences bangalore
Mental health
compassion publications
workplace bullying
publications sorted
comparative study
chapter outline
mental illness
Course outline
decision making
sciences karnataka
working memory
Literature review
clinical psychology
college students
systematic review
problem solving
research proposal
human rights
Learning objectives
karnataka proforma