Minnesota Pollution Control Agency



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Minnesota Pollution Control Agency




January 2009
The Psychology of Sustainable Behavior
Tips for empowering people to take environmentally positive action



Author Christie Manning, PhD.
Acknowledgment
Many thanks to Elise Amel and Su Beran for their invaluable support and contributions to this document.
Editing and Graphics
Theresa Gaffey Scott Andre








September 2009
Document Number pee
520 Lafayette Rd N | St. Paul, MN 55155-4194 | 651-296-6300 or toll free 800-657-3864 www.pca.state.mn.us


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The Psychology of Sustainable Behavior
1
Table of Contents
Introduction .......................................................................................................................................... 2
The psychology of sustainable behavior .......................................................................................... 3
Why we are not always rational decision makers ................................................................................3
Other considerations fora good sustainability campaign .................................................................4
Individual sustainability paves the way for broader social change ..................................................5


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