Literature Review



Download 169.85 Kb.
Page1/22
Date03.01.2018
Size169.85 Kb.
  1   2   3   4   5   6   7   8   9   ...   22



FACEBOOK AND ROGERS’ DIFFUSION OF INNOVATIONS

____________________________

A Thesis

Presented to the Faculty in Communication and Leadership Studies

School of Professional Studies

Gonzaga University

_____________________________
Under the Mentorship of Dr. Alexander Kuskis

______________________________


In Partial Fulfillment

Of the Requirements for the Degree

Master of Arts in Communication and Leadership Studies

______________________________

By

Jim Stalker



May 2010

ABSTRACT


Facebook is the world’s largest social network site (SNS) that allows over 400 million members to connect and communicate with each other. Using Everett Rogers’ (2003) Diffusion of Innovations as a theoretical basis, this thesis asks and answers two research questions, 1) Does Facebook’s growth conform to Rogers’ (2003) Diffusion of Innovations S-curve and, 2) Does Facebook conform to Rogers’ perceived attributes of innovations? This thesis arrives at the answers to these questions through a combination of a historical literature review and meta-analysis. The literature review references scholarship on the topics of the Internet, computer-mediated communication (CMC), Web 2.0, and SNS. The meta-analysis critically analyzes the data from these sources, and concludes that Facebook somewhat aligns to Rogers’s S-curve while conforming to all five of Rogers’ attributes of innovation. The thesis concludes with recommendations for future study.

Signature Page


We the undersigned, certify that we read this thesis and approve it as adequate in scope and quality for the degree Master of Arts.

__________________________________________________

Professor: Dr. John Caputo Date

__________________________________________________

Mentor: Dr. Alexander Kuskis Date

__________________________________________________

Faculty Reader (TBA) Date

Gonzaga University

MA Program in Communication and Leadership Studies

TABLE OF CONTENTS


ABSTRACT 2

CHAPTER 1: INTRODUCTION 5

The Problem/Goal 5

Importance of the Study 6

Statement of the Problem 7

Definitions of Terms Used 7

Organization of Remaining Chapters 9

CHAPTER 2: REVIEW OF THE LITERATURE 10

Introduction 10

Theoretical & Philosophical Basis 11

Literature Review 12

Background to Facebook 12

The Technologies behind Facebook 14

Social Networking Sites (SNS) 17

Critiques of Web 2.0 & SNSs 18

Facebook 20

Diffusion of Innovations 26

The Theory 27



Research Questions 31

CHAPTER 3: SCOPE & METHOD OF RESEARCH 32

Introduction 32

The Scope of the Study 32

CHAPTER 4: THE STUDY 35

Introduction 35

42

CHAPTER 5: SUMMARY & CONCLUSION 48

Limitations of the Study 48

Recommendations for Further Study 48

Conclusion 49

REFERENCES 51





Share with your friends:
  1   2   3   4   5   6   7   8   9   ...   22


The database is protected by copyright ©psyessay.org 2017
send message

    Main page
mental health
health sciences
gandhi university
Rajiv gandhi
Chapter introduction
multiple choice
research methods
south africa
language acquisition
Relationship between
qualitative research
literature review
Curriculum vitae
early childhood
relationship between
Masaryk university
nervous system
Course title
young people
Multiple choice
bangalore karnataka
state university
Original article
academic performance
essay plans
social psychology
psychology chapter
Front matter
United states
Research proposal
sciences bangalore
Mental health
compassion publications
workplace bullying
publications sorted
comparative study
chapter outline
mental illness
Course outline
decision making
sciences karnataka
working memory
Literature review
clinical psychology
college students
systematic review
problem solving
research proposal
human rights
Learning objectives
karnataka proforma