Impression Management

Politeness strategies a la Brown and Levinson

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4.1 Politeness strategies a la Brown and Levinson
What follows is an overview of strategies typically employed in the cover letters as a result of our analysis. While this thesis uses mainly the framework offered by Brown and Levinson, it also draws on studies carried out by other researchers. Needless to say, that their conclusions are very analogical, often only using different terminology or analytical categories2.
4.1.1 Positive politeness strategies

Positive politeness is the heart of friendly behavior, aiming at finding what is common to both sides, drawing them nearer (Brown and Levinson, 1987: 102-129).

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