Impression Management



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Self-promotion tactics entail positive statements describing one´s past accomplishments and future plans and are aimed at eliciting attributions such as competence and respect. They rely mainly on descriptions of overcoming obstacles, claiming responsibility for positive events, or making such event positive or, in some cases, more positive than it initially appears (Stevens, 1995: 588-9). Moreover, research proved that the ratio of these tactics is based especially on the type of position being filled – some require more erudition and results, some stress various soft skills or call for personality compatible with the rest of the team (Higgins, 2004, 630).



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