Chapter 8: Attitudes and Behavior

Download 54.12 Kb.
Size54.12 Kb.
  1   2   3   4   5   6   7   8   9   ...   22

Chapter 8: Attitudes and behavior

What’s it about?

(Social Psychology pp. 269–305)

Attitudes and actions are very closely related, and are often consistent, because they influence each other in both superficial and deliberate ways. How actions influence attitudes depends on the level of processing: people can make simple action-to-attitude inferences (usually through self-perception processes), or can make deeper considerations of the implications of their actions (through cognitive dissonance processes). Self-perception theory states that actions influence attitudes because people infer their attitudes by observing their own behavior and the situations in which their behavior occurs.

The foot-in-the-door technique works when people process information superficially; it gets people to perform a small act consistent with an intended larger goal. As long as the initial request seems meaningful and voluntary, this makes people infer that they hold attitudes consistent with that behavior, and makes them subject to further influences. When people become aware that their freely chosen actions violate important or relevant attitudes, this inconsistency produces an uncomfortable state of arousal called cognitive dissonance, which motivates them to change their initial attitudes to make them consistent with their behavior, or to increase the value they place on a goal, and to emphasize the positive aspects of the chosen option.
Established attitudes can guide behavior in two ways: superficially, and in a more considered way. Attitudes can bias people’s perceptions of attitude objects, because they focus attention on the consistent characteristics of an object. This bias process increases the likelihood that people’s behavior will be consistent with their attitude in a direct way: people respond to the object qualities most salient to them, and behave in attitude-consistent ways. Attitudes can also influence behavior in more considered ways by prompting intentions, which trigger plans to act in certain ways.

Share with your friends:
  1   2   3   4   5   6   7   8   9   ...   22

The database is protected by copyright © 2017
send message

    Main page
mental health
health sciences
gandhi university
Rajiv gandhi
Chapter introduction
multiple choice
research methods
south africa
language acquisition
Relationship between
qualitative research
literature review
Curriculum vitae
early childhood
relationship between
Masaryk university
nervous system
Course title
young people
Multiple choice
bangalore karnataka
state university
Original article
academic performance
essay plans
social psychology
psychology chapter
Front matter
United states
Research proposal
sciences bangalore
Mental health
compassion publications
workplace bullying
publications sorted
comparative study
chapter outline
mental illness
Course outline
decision making
sciences karnataka
working memory
Literature review
clinical psychology
college students
systematic review
problem solving
research proposal
human rights
Learning objectives
karnataka proforma