1. Introduction



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Privacy Control: Privacy control involves the ability of academics to control information about themselves and their research in online environments. For example, as far as SNS are concerned, privacy control could be influenced by the privacy policy of SNS, the awareness that information is being collected, the voluntary character of the information submission, and the openness of information usage by the SNS (Xu et al., 2013). So far, privacy control has been associated with the alleviation of privacy concerns in SNS (Xu et al., 2013) and Internet use (Dinev and Hart, 2003). In the case of academics, these concerns are about privacy in general, inability to control the content posted on social media and copyright issues (Gruzd et al. 2012; Lupton 2014). Ajzen (2002b) has introduced the general notion of controllability as the second factor that, along with self-efficacy, comprises the perceived behavioural control in the TPB model. We hypothesise that:

H8: Privacy control in SNS/other online environments positively affects the perceived behavioural control of academics.

Self- efficacy: In the context of online technologies, self-efficacy refers to users’ beliefs about their capabilities of using online technologies. Lack of technological proficiency can be an important barrier to knowledge sharing in online communities (Ardichvili, 2008). The Decomposed TPB suggests that self-efficacy is one of the determinants of perceived behavioural control (Taylor and Todd, 1995). This notion is also supported by research in the e-commerce field that found that self-efficacy influences perceived behavioural control significantly (Hung et al., 2003). Although academics are sufficiently technologically competent since they have to use the Internet in their academic practice (e.g. getting access to academic journals, submitting manuscripts through journals’ online systems etc.), they may still feel that they have difficulties in managing personal and professional information when they use online tools like SNS (Gruzd et al. 2012). We therefore expect that:

H9: Self-efficacy related to the use of SNS/other online technologies positively affects the perceived behavioural control of academics.



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