1. Introduction


Peer and External Influence



Download 400.69 Kb.
Page6/15
Date03.01.2018
Size400.69 Kb.
1   2   3   4   5   6   7   8   9   ...   15
Peer and External Influence: As the Decomposed TPB suggests, social norms are affected by peer influence, which takes the form of encouragement or opposition towards using the IT in question (Taylor and Todd, 1995). Hsu and Chiu (2004) have added an additional factor, namely “external influence”, which is the influence from mass media, experts and any other non-personal information that could affect individuals’ considerations about performing the behaviour. Bhattacherjee (2000) agrees that external influence is an important determinant of social norms in IT-related contexts. Academics appear to take into consideration their colleagues’ opinions about SNS, even if these opinions come from academics outside their home organisation or from a different discipline (Gruzd et al., 2012). Based on the above, the following hypotheses are put forward:

H6: Peer influence positively affects the social norms of academics regarding their use of SNS/other online technologies.

H7: External influence positively affects the social norms of academics regarding their use of SNS/other online technologies.



Share with your friends:
1   2   3   4   5   6   7   8   9   ...   15


The database is protected by copyright ©psyessay.org 2017
send message

    Main page
mental health
health sciences
gandhi university
Rajiv gandhi
Chapter introduction
multiple choice
research methods
south africa
language acquisition
Relationship between
qualitative research
literature review
Curriculum vitae
early childhood
relationship between
Masaryk university
nervous system
Course title
young people
Multiple choice
bangalore karnataka
state university
Original article
academic performance
essay plans
social psychology
psychology chapter
Front matter
United states
Research proposal
sciences bangalore
Mental health
compassion publications
workplace bullying
publications sorted
comparative study
chapter outline
mental illness
Course outline
decision making
sciences karnataka
working memory
Literature review
clinical psychology
college students
systematic review
problem solving
research proposal
human rights
Learning objectives
karnataka proforma